As content marketing’s importance expands, opportunities abound for marketers with writing and editing chops.
From a recent LinkedIn report:
You likely don’t need convincing that content marketing is vital to the success of an integrated, full-funnel marketing strategy. Content marketing is helping fuel the success of businesses of all sizes, in many industries. And that success is being spearheaded by sophisticated marketers.
What constitutes a “sophisticated” marketer? The answer goes beyond years of experience and has more to do with a piece of content’s relevancy to its audience.
From the report:
You’re probably aware that the world doesn’t need more content—it needs more relevant content. Relevancy is the linchpin to finding and keeping your audience engaged. You also know that you need to understand how every aspect of marketing—from demand generation, email and social to PPC, PR and everything in between—fits together to help your organization reach its goals.
Do you have experience in audience engagement or developing buyer personas? The report says those skills are integral part of a successful content marketing formula.
To excel in your next interview, LinkedIn data suggest showing your experience in various marketing facets. Explain your use of both modern technologies and old-school marketing techniques.
The more “sophisticated” your marketing skills appear, the more desirable you’ll be as a candidate.
Want to test out your content abilities and challenge your knack for language? Northbrook, Illinois-based Allstate is looking for its next Spanish digital content editor.
In this role, candidates will work with internal stakeholders and outside resources to develop engaging content for Allstate’s Blog—en Español—along with using a variety of media (videos, infographics, written-word posts and quizzes).
Not the job for you? See what else we have in this week’s professional pickings:
Content marketing strategist— Brafton (Illinois)
Content managing editor— Latcha and Associates (Michigan)
Marketing coordinator— The Associated Press (New York)
Strategic client consultant— Deloitte (South Africa)
Marketing coordinator— BlackStone Discovery (California)
Digital project coordinator— Philadelphia Eagles (Pennsylvania)
Marketing and digital communications coordinator— McFarland Clinic (Iowa)
Editor/content specialist— Right Source Marketing (Virginia)
Marketing director— Rochester Electronics (Massachusetts)
Account executive— Momentum Communications Group (New York)
Digital marketing strategist— Coles Marketing (Indiana)
Public sector marketing manager—AvePoint (Washington, D.C.)
Associate producer— Mess Marketing (Illinois)
Senior manager, region marketing— US Foods (New Jersey)
Marketing manager— Mindfield (Canada)
Social media coordinator— Skechers (California)
Social media manager— Leapfrog Online (Illinois)
Market development manager— The Pokémon Co. Intl. (Washington)
Digital project manager— Antenna (Minnesota)
User marketing manager— Penton (New York)
Turkish copywriter— letgo (Spain)
Social media producer— WWE (Connecticut)
Account supervisor (brand)— Ketchum (Washington, D.C.)
Head of product management— CyberCoders (New York)
Social media editor— NBC Universal (Massachusetts)
Account director— Dentsu Aegis Network (United Kingdom)
Senior designer— Oracle (California)
Social media specialist— Havas Media Group (Illinois)
Digital media coordinator— Jennings Social Media Marketing (Missouri)
Social media copywriter— 22squared (Atlanta)
If you have a position you would like to see highlighted in PR Daily’s weekly jobs listing, please email me at firstname.lastname@example.org.