Though McDonald’s golden arches adorn many streets throughout the world, the fast-food giant had humble beginnings.
Here’s how McDonald’s official company history explains how its founder, Ray Kroc, started the company:
In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.
They were looking for a new agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.
“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them,” Kroc once said.
However, a 2016 film directed by John Lee Hancock and starring Michael Keaton tells a slightly different story, showing Kroc as a ruthless businessman set on his goal to become “The Founder.”
The film was nominated for four awards, and Keaton won the Capri Actor Award for his depiction of Kroc.
If the company’s history intrigues you—or if you’re just a fan of Big Macs and McNuggets—this week’s featured job opening can get you behind the scenes of the one of the largest restaurant chains in the world, which serves roughly 68 million people each day.
McDonald’s is looking for a media manager in its Oak Brook, Illinois, headquarters.
The position requires at least four years’ experience in media planning and marketing analytics, and at least two years’ experience with digital advertising. Candidates must have knowledge of media and marketing measurement and know vendors that include Placed, Millward Brown, IAS and Nielson.
If testing campaigns and tweaking efforts to optimize success is a passion of yours, the job might be a great fit. The position requires you to develop an outstanding and comprehensive media attribution strategy, analyze data-driven deployment and work with the company’s media director and other stakeholders on future campaigns.
If you’d rather boost the fast-food chain’s brand in Canada, McDonald’s is also looking for a public relations specialist in Toronto.
Not the position for you? See what else we have in this week’s professional pickings: