30 jobs in the PR and marketing world

You could help train the next social media superstar if you land this week’s featured position. Plus, check out our latest roundup of job openings.

It’s no secret who—or what—dominates the internet: pets.

If you scroll through most social media feeds, you’re bound to find cute pictures of cats, dogs, bunnies, you name it. Not only do people love seeing other people’s pets, they love sharing photos of their own animals.

According to a Mars Petcare survey, 65 percent of pet owners post about their animals on social media an average of twice a week. One in six also said they’ve created a social media account for their pets, and 30 percent of pet owners follow pet celebrities on social platforms.

Pets have become powerful players in the social media influencer game. The most famous pets on the internet have helped their owners ink deals with large organizations and made them a lot of money.

Grumpy Cat has an estimated net worth of $100 million. Among other deals, the aptly-named feline has its own books and even a Lifetime movie starring Aubrey Plaza.

A post shared by Grumpy Cat (@realgrumpycat) on

Jiffpom has 6.9 million followers on Instagram (the most by any animal on the platform), a 2018 calendar with Barnes and Noble and a book on Amazon.


A post shared by jiffpom 🐻 (@jiffpom) on

Lil Bub, while not quite on Jiffpom’s level of Instagram followers, has amassed 1.6 million followers on the platform, and her owner earns $30,000 a year thanks to YouTube royalties.

HI BUB! #lilbub

A post shared by Lil BUB (@iamlilbub) on

Doug the Pug has 2.9 million followers on Instagram. He even has a New York Times bestselling book.

“‪I just want to go back to bed and not socialize‬” -Doug

A post shared by Doug The Pug (@itsdougthepug) on


Of course, these are just a few of the most famous pets on social media. Many more animals have become internet celebrities.

Recognizing the potential for turning pets into social media stars, Petlandia is looking for a social “petworking” coach.

Yes, you heard that correctly.

The organization is looking for a coach to train pets and pet owners to become famous on social media.

Petlandia describes the role:

The successful candidate should be able to demonstrate a passion for pets, including knowledge of online celebrity pets, combined with cutting-edge expertise in social media and an understanding of the commercial opportunities that it offers.

The role requires providing training for pet owners, including boot camps and online webinars. Interested candidates will also be in charge of posting online content.

Not the job for you? See what else we have in our weekly professional pickings:

Cancun experience officer—Cancun.com (Mexico)

Community relations manager—Eastern Maine Medical Center (Maine)

Product marketing manager—Square (California)

Strategic marketing manager—CBS Radio (Illinois)

Account coordinator—Touchdown PR (Texas)

Associate marketing manager—McDonald’s (Canada)

Content marketing specialist—GoFundMe (Michigan)

Marketing communications manager—Delta Global Services (Georgia)

Director of public relations—Whole Foods Market (New York)

Director of marketing—Indiana University Health (Indiana)

Brand marketing manager—Backcountry (Oregon)

Associate consultant—APCO Worldwide (North Carolina)

Public relations manager—TouchBistro (Canada)

VP, program marketing and communications—Marriott International (Washington, D.C.)

Communications strategist—Bader Rutter (Wisconsin)

Marketing communications coordinator—Anthem (Ohio)

Public relations coordinator—United Way Worldwide (Florida)

PR and communications manager—Drivy (United Kingdom)

Marketing, event and outreach manager—Cleveland Clinic (Nevada)

Director, public relations and social media—New York University (New York)

Digital marketing strategist—Wordbank (Colorado)

Public relations and partnership manager—Brown-Forman (Kentucky)

Social media marketing specialist—Body Plus Nutritional Products (Canada)

Senior digital marketing manager—Gibson Brands (Tennessee)

Corporate public relations lead—Target (Minnesota)

Marketing communications manager—GE (Virginia)

Executive director, public relations—Warner Bros. Entertainment Group (California)

Campaign marketing manager—UPMC (Pennsylvania)

Communications manager—University of South Carolina (South Carolina)

If you have a position you’d like to see highlighted in PR Daily’s weekly jobs post, please email me a link to the listing.

(Image via)


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