Though their names might not be familiar, many should be raising a pint to former Sen. Pat Harrison and Rep. Thomas Cullen this Saturday.
They sponsored the “Cullen-Harrison Act,” which marked the beginning of the end of prohibition in the U.S. This amended the “Volstead Act“—which prohibited the manufacturing and selling of alcohol in the U.S.—and made it legal to produce, buy, sell and consume alcohol of up to 3.2 percent alcohol by volume.
It was signed March 22, 1933, by President Franklin D. Roosevelt, and went into effect April 7, 1933. “I think this would be a good time for a beer,” President Roosevelt said after signing the legislation.
This led to the end of prohibition just eight months later, on Dec. 5, 1933.
In 2009, Justin Smith came up with an idea to commemorate the occasion, and it’s taken off. Since then, April 7 has become a day of celebration for beer enthusiasts—it’s National Beer Day.
The hashtag #NationalBeerDay will probably be trending on social media this Saturday, but some organizations are already looking to cash in on the celebration—and there is plenty of business to take advantage of.
According to the Brewers Association, the overall beer market was $111.4 billion last year, with craft beer surging to make up $26 billion of that share.
Breweries, restaurants and tap rooms will be offering special deals, limited-release beers, prizes, special-guest appearances and more.
We’re celebrating #NationalBeerDay at all #TwoBrosBeer locations next Saturday (4/7) with special tappings, firkins, free brewery tours raffle prizes and more. Follow our Facebook pages for more details! pic.twitter.com/RQh0DlNPS5
— Two Brothers Brewing (@TwoBrothersBeer) March 31, 2018
Join us this Saturday from 4-6pm for #NationalBeerDay! We will honor National Beer Day with complimentary tasting of award winning seasonal & year round craft beers from Devil’s Backbone Brewing Company. pic.twitter.com/jQ1POxxoX3
— MichaelJordansNYC (@MJSteakHouseNYC) April 3, 2018
— Strangeways Brewing (@StrangewaysRVA) April 3, 2018
SATURDAY, @isleybrewingcompany will be celebrating National Beer Day! . We’ll have a special bourbon aged Beer small batch Release, live music, BBQ, and RVA’s Justin Smith [aka The Godfather of National Beer Day] will also be in attendance celebrating with us! . #rva #rvabeer #nationalbeerday #bourbonbarrelaged #craftbeer #saturday #IsleyBrewingCompany
A post shared by Isley Brewing Company (@isleybrewingcompany) on
Easy Tiger Bake Shop and Beer Garden in Austin, Texas, will offer a cheese and beer pairing—a departure from the standard coupling of varietal wines with your favorite Gouda, Brie or Stilton.
Saturday (4/7): In celebration of #NationalBeerDay, we’ve created a special @LeftHandBrewing Flight & paired each beer with a fantastic @AntonellisCHZ + Easy Tiger artisanal bread selection!
Details: https://t.co/UODsEfbuEz#craftbeeratx #atxcraftbeer #beerpairing pic.twitter.com/MbMPVvwDY6
— Easy Tiger (@EasyTigerATX) April 2, 2018
The James Beard Foundation will be celebrating by pairing craft beer with delectable dishes.
Beer and fine dining make a beautiful match. Join our Executive Chef, Adam Dulye & team, as they assemble a meal of elevated flavors from plate to glass for #NationalBeerDay at the @beardfoundation House. Get tickets: https://t.co/2XeD5ImSVs
— Brewers Association (@BrewersAssoc) April 2, 2018
Scottish Ohio Games will partner with DogTap Columbus (owned by the Scottish BrewDog Brewing Co.) for a beer school, with a portion of the sales going to fund the games.
Enjoy beer? Do you like bagpipes? How about Highland Dancing? If so join us @DogTapColumbus on April 7th in celebration of #NationalTartanDay & #NationalBeerDay Ticketing closes on Friday. https://t.co/Xp3Pia6y1l pic.twitter.com/cWl8Xi89ww
— Ohio Scottish Games (@OHScottishGames) April 3, 2018
Major League Soccer’s FC Dallas is getting in on the action.
— FC Dallas (@FCDallas) April 3, 2018
Even a health-conscious blog is tapping into the celebration.
We’ve got a #BeerInTheKitchen #RecipeWednesday focus in preparation for #NationalBeerDay this Saturday April 7: join us in daydreaming of a breakfast sammie on a couple of slices of this wonder!! https://t.co/c2JV8nzWYD from @HealthyDelish
— Healthy Living Blogs (@bloghealthy) April 4, 2018
Want to work for the organization behind Corona Extra, Modelo Especial and Ballast Point? Constellation Brands is looking for an associate digital marketing manager in San Francisco.
More of a Pabst Blue Ribbon fan? Pabst Brewing Co. seeks a brand manager in St. Louis.
Maybe you’d prefer to work for The Boston Beer Company? It is in search of an associate brand manager for Samuel Adams in Boston.
If you’re a fan of the Budweiser family of beers, Anheuser-Busch is looking for a senior key account manager in Chicago.
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