So, the American in me asked, why not skip ahead to our nation’s favorite renaissance man, Benjamin Franklin? Though Franklin didn’t have a “brand” in the Warholian sense, he definitely had a way of doing things that’s still applicable to today’s Internet Era.
Check out these four facts (whose truth I won’t necessarily vouch for) about the Patron Saint of Advertising:
Franklin knew how to control the public’s perception of him.
This little article from PBS offers two anecdotes:
Ben Franklin knew how to get people to like him. He also knew exactly how he was perceived and was a master at controlling that perception.
How is your brand perceived? What are you doing to control that perception?
Franklin was always printing.
Franklin got into the printing industry at age 12 when he became an apprentice to his brother James. Three years later, Ben Franklin founded The New-England Courant. From that time on, until his death at 84, he was never without a printing press.