4 comms leaders on measuring the ROI of AI 

Measuring ROI is important for AI because it proves the technology’s impact on communications. 

“The AI is creating the content and helping us create the content, but that unique human emotion, which is not there, is what creates context, which is how you influence, and that’s a uniquely human trait,” said Alan Black, director of corporate communications for the United States Navy at Dahlgreen, Virginia, in a panel at Ragan’s AI Horizons conference. 

The panel also included Paul J. Gennaro, SVP and CCO of New York Life, Greg Matusky, founder and CEO of Gregory FCA, and John Yembrick, director of editorial strategy and content integration at Lockheed Martin.  

Here’s what stood out.  

Measuring ROI  

Matusky said his firm invested about $600,000 in learning generative AI, including training courses for 100 people weekly, manuals and licenses.