4 crisis lessons from Ann Coulter’s tweetstorm against Delta

The political commenter lashed out in anger over the weekend after being placed in a different seat from the one she pre-booked. The airline received mixed reactions for its snarky response.

Pop quiz: How should you respond to receiving a tweet tirade from a disgruntled customer?

Delta raised that question when it responded to a series of angry tweets from conservative political voice Ann Coulter.

Coulter took to Twitter over the weekend to complain about being moved from a seat she had rebooked.

Salon reported:

What followed was a barrage of over 30 tweets that included public insults to Delta, the flight attendants on her plane, the Wifi and the woman who was given Coulter’s original seat, in a tirade that has even poured late into Sunday night.

Here’s a sampling of Coulter’s angry tweets:

Just when you think it’s safe to fly them again, the worst airline in America is STILL: @Delta

— Ann Coulter (@AnnCoulter) July 15, 2017

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