4 crucial tips for making your podcast connect with audiences

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

Any company looking to start a podcast should dedicate time within their show to elevate their team members. You get to hear from executive level professionals all the time, but it’s rare that you get to hear from more junior team members and their stories can be just as powerful. They too have tales of triumph and pain, and their own personal climb up the professional ladder that we can be instructive for all. These stories lend a new perspective that might otherwise be overlooked. Allowing employees to freely share their trials and struggles on a platform that doesn’t oftentimes offer a voice to individual contributors creates a sense of connection and empowerment.