Many predict Facebook will have 1 billion users by 2013. There are a little more than 2 billion Internet users globally, which means that nearly one in two people online are Facebook users.
You cannot ignore Facebook as a marketing medium, despite the misgivings of senior managers who grew up in the analog world of print, TV and radio. Many CEOs don’t know the difference between a Facebook brand page and a personal profile.
The social Web is not a fad that is going away; it is here and we must embrace it.
1. Anatomy of a Facebook ad campaign