Many predict Facebook will have 1 billion users by 2013. There are a little more than 2 billion Internet users globally, which means that nearly one in two people online are Facebook users.
You cannot ignore Facebook as a marketing medium, despite the misgivings of senior managers who grew up in the analog world of print, TV and radio. Many CEOs don’t know the difference between a Facebook brand page and a personal profile.
The social Web is not a fad that is going away; it is here and we must embrace it.
- Ninety-three percent of Facebook users share shopping suggestions.
- Brands only respond to 50 percent of posts on their brand pages.
- Eighty percent of users who received a response to their post made a purchase as a result of the interaction.
- Almost half (47 percent) of companies have generated leads from Facebook.
- Forty-one percent of companies have closed deals from Facebook.
- The average cost of a Facebook fan is $1.07.
- Almost two-thirds of businesses use Facebook as their main marketing tool.
- Eighty-seven percent of Facebook fans said they are satisfied with a particular brand.
- The cost-per-click of Facebook advertising for e-commerce is 31 cents.
1. Anatomy of a Facebook ad campaign
2. Social media drives holiday purchases
3. State of digital marketing in 2011
4. The importance of a fan base
Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran.