4 killer social media infographics

You know it’s important to have a strong presence on social media. These infographics show how to build yours.

Many predict Facebook will have 1 billion users by 2013. There are a little more than 2 billion Internet users globally, which means that nearly one in two people online are Facebook users.

You cannot ignore Facebook as a marketing medium, despite the misgivings of senior managers who grew up in the analog world of print, TV and radio. Many CEOs don’t know the difference between a Facebook brand page and a personal profile.

The social Web is not a fad that is going away; it is here and we must embrace it.

Some revelations:

  • Ninety-three percent of Facebook users share shopping suggestions.
  • Brands only respond to 50 percent of posts on their brand pages.
  • Eighty percent of users who received a response to their post made a purchase as a result of the interaction.
  • Almost half (47 percent) of companies have generated leads from Facebook.
  • Forty-one percent of companies have closed deals from Facebook.
  • The average cost of a Facebook fan is $1.07.
  • Almost two-thirds of businesses use Facebook as their main marketing tool.
  • Eighty-seven percent of Facebook fans said they are satisfied with a particular brand.
  • The cost-per-click of Facebook advertising for e-commerce is 31 cents.

1. Anatomy of a Facebook ad campaign

2. Social media drives holiday purchases

3. State of digital marketing in 2011

4. The importance of a fan base

Jeff Bullas is a digital media coach, mentor, consultant and speaker. He blogs at JeffBullas.com, where a version of this article originally ran.

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