4 perks of being a nonprofit PR pro

Being a PR, marketing or communications pro is different when you work for a nonprofit organization. Though your hard work might not always get recognized (outside of the recognition offered by Ragan’s Nonprofit PR Awards), the fringe benefits are priceless.

Here are just a few of the perks:

1. Your ROI is measured in lives changed. Ultimately, your job is about helping people earn diplomas, building homes or improving public health. You can’t put a dollar amount on that.

2. You build the longest-lasting relationships. The students/clients/people you serve could be your co-workers and donors someday.

3. You get to tell the best stories. Press releases are a chore to write-unless they’re about the well your organization built in a rural community that never had one before.