4 PR lessons from the backlash over HBO’s ‘Confederate’

‘Our mistake was thinking that we would be able to announce an idea that was so sensitive and require so much care in a press release,’ said the network’s president of programming.

How you announce a new offering can go a long way toward ensuring or hindering its PR and marketing success.

HBO recently highlighted that lesson after viewers lashed out at the network for a trailer of its upcoming show “Confederate.” The trailer was accompanied by a press release highlighting the show’s creators, D.B. Weiss and David Benioff (who also created “Game of Thrones”).

.@HBO announces drama series CONFEDERATE, created by @GameOfThrones creators/showrunners David Benioff & D.B. Weiss: https://t.co/ZDwjyx8gkf

— HBO PR (@HBOPR) July 19, 2017

NPR reported:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.