4 reasons to communicate freely with frontline employees

Workers who deal with customers can shape the perception of your company. It’s crucial to recognize their efforts and keep them aligned with your vision.

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Many companies with otherwise great internal communications still struggle to connect with workers who interact with customers. That could prove costly.

Whether it’s your sales force, retail team, physicians, manufacturing line or delivery drivers, those employees who deal with the public should hear consistently from your top leaders.

Here are four reasons why adjusting your communications strategy to focus more on frontline workers could benefit your business:

1. You can’t expect employees to align with the vision if they don’t know what it is. What percentage of your colleagues know your company’s mission and vision by heart? Of those, how many fully understand what your chief goals are?

Don’t trust people to wing it. Clearly communicate your company’s vision, direction, strategy and objectives to avoid creating dissonance with customers.

Email might not be the best way to connect with frontline employees. Schedule regular interactions to gather their feedback, solicit ideas and reinforce priorities.

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