At first glance, guest blogging doesn’t seem attractive.
You put a lot of work into developing a great piece of content, then give it away so someone else can publish it on their blog and benefit from it. That sounds a bit weird, doesn’t it?
Even though it may sound a bit strange, many bloggers, authors and entrepreneurs still guest blog on multiple sites. Watch the experts such as Richard Branson, Seth Godin, Neil Patel and many others. They are all guest blogging.
Does blogging make sense to you?
It doesn’t make sense to you? Why would someone publish an excellent article as a guest post when they could publish it on their own blog to drive more sales and generate more ad revenue?
Related: Welcome to Guest Blogging 101
Well, there’s more than one reason why guest blogging is so popular and by the time you’re done with this article, I’m sure you’ll get to work on a guest blogging strategy as well. Keep reading to find out why.