Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.
Tinder—the location-based dating service that facilitates matchups between interested parties—used a tactic best described as word-of-mouth advertising in a digital format to successfully launch its app.
In a recent podcast, Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder’s customer base from 20,000 to 500,000 users in less than a month.
Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media’s free word-of-mouth nature can attract and engage potential customers at a stage in the company’s development when advertising budgets are often tight and expenses must be carefully monitored.