4 savvy social media marketing tactics

Tinder owes a lot of its initial success to their creative approach to social media marketing. Brand managers, consider these strategies for building a loyal customer base.

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Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business.

Tinder—the location-based dating service that facilitates matchups between interested parties—used a tactic best described as word-of-mouth advertising in a digital format to successfully launch its app.

Related: 6 Ways to Think Outside the Box When Marketing Your Small Business

In a recent podcast, Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder’s customer base from 20,000 to 500,000 users in less than a month.

Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media’s free word-of-mouth nature can attract and engage potential customers at a stage in the company’s development when advertising budgets are often tight and expenses must be carefully monitored.

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