Good, regular blogging is one of the best things you can do to help your business grow. Businesses that write on their blog regularly receive 55 percent more website visitors and have 437 percent more indexed pages in Google than businesses that don’t.
But there are pitfalls that can prevent you from fully seeing that success.
Let’s examine four signs that you’re not blogging for the right reasons.
1. “We were told to blog often to keep our website ‘fresh’ for SEO.”
This mistake is often made by bloggers who don’t understand why their blog isn’t having the impact on their business that they thought it would.
At some point, they heard that fresh content is critical for SEO, and that Google and Bing both love fresh content. This is all true, but their content isn’t having the impact they had hoped for because they’re writing to try to make a search engine happy instead of their human readers.