4 steps for an April Fools’ brand recipe

Many organizations shared facetious press releases, social media posts and more, and many of the jokes followed common patterns.

As brands across the globe took advantage of the opportunity for more views and engagement, PR and marketing pros might have seen the following recipe emerge:

1. Start with three-and-a-half cups of dogs.

The online community loves dogs, and using these furry companions—especially in their younger phases of life—is a popular way brands can jump into a holiday trend.

Fitness First offered “Pet Freestyle areas” for its U.K. members to train with their furry companions, student loan refinancing firm Earnest premiered loans for canine’s massive obedience-school debt and movie rental company Redbox tweeted a series of selections for “Petbox,” a new service for customers’ pets:

What movies and games should #Petbox carry? Tweet your pets’ picks. http://t.co/cyaEVo38gt pic.twitter.com/TAu1Kal5q0

— Redbox (@redbox) April 1, 2015

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