As brands across the globe took advantage of the opportunity for more views and engagement, PR and marketing pros might have seen the following recipe emerge:
1. Start with three-and-a-half cups of dogs.
The online community loves dogs, and using these furry companions—especially in their younger phases of life—is a popular way brands can jump into a holiday trend.
Fitness First offered “Pet Freestyle areas” for its U.K. members to train with their furry companions, student loan refinancing firm Earnest premiered loans for canine’s massive obedience-school debt and movie rental company Redbox tweeted a series of selections for “Petbox,” a new service for customers’ pets:
— Redbox (@redbox) April 1, 2015