Articles about new employees, prestigious awards and big donations are staples of your internal newsletter, but you don’t want employees to toss the issue when they see the accompanying photographs.
Those tired grip-and-grin, big check and execution-at-dawn-style corporate photographs are overdone; they don’t add anything to the story or draw readers in.
Replacing them with something fresh is easy; it just takes a camera and some creative thinking.
“The bar has been raised because of digital imagery,” says Suzanne Salvo of Salvo Photography. “For that reason alone, same old same-old is just not cutting it anymore—and that goes for grip-and-grin. There’s always a more visually interesting way to show something than the cliché.”
Follow these tips from professional photographers and successful newsletter editors and you’ll charge up the visuals of your newsletter or intranet.
1. Change the angle
The easiest way to add interest to a potentially boring photo is to move your camera off-center. Try shooting from the sides, above, below, or behind—a different perspective can go a long way.
Salvo says she’s had some success taking award photos from behind the stage rather than in front.