We bloggers put a lot of emphasis on creating content that people will click. We also emphasize content that fosters loyalty (return visits), behavior change (digging deeper into the site), and action (purchase).
We develop editorial calendars, interview subject matter experts, and take photos. We research hot and relevant topics, find links, and work hard to make posts searchable by keywords for months and years to come.
But what we don’t usually do is put a lot of time and effort into thinking about what happens after the post.
What you do after writing a post can often be just as important as what you did to create it.
Here are four ways to merchandise your blog content after you post it.
1. Share via DM and private message
Yes, you want followers, fans and customers to organically share your posts, but it doesn’t hurt to do a little pre-promotion. Why not create a few lists of Twitter followers to share your posts with via DM? This could be a list of your best customers, key business partners, or employees.