Keeping up with social media can get difficult, especially if you have a lot of accounts to deal with at the same time. However, if you’re careful about your time management and have some great apps to help you, social media management on-the-go or on a freelance basis becomes simpler.
Schedule all your appointments for one day
Do you need to meet with different department heads? How about a variety of clients? Set up all of your appointments for one day in the week. This will condense the amount of time that you’re spending running around to meetings. If you can schedule them back-to-back, this is best. Do everything you can to condense the amount of time you spend in meetings. Checking in with other departments and clients is important, but it’s not necessarily the focus of your job.
Prewrite your posts
Using a service such as Hootsuite, pre-write a week or months’ worth of updates all at once. Hootsuite allows you to connect with a variety of social media accounts, including Facebook, Twitter, and LinkedIn. From here, you can write and schedule your posts, insert links and pictures, and even comment on the posts. This social media management tool will save you a large amount of time. Instead of having to log into each account individually, you log into one account and have access to all of your company’s social media.
Set aside time for each task
You have a lot of tasks on your to-do list. The best way to manage your time is to schedule your tasks and stick to your schedule. Figure out what exactly you need to get done to stay on top of your job. When setting a schedule, set aside of specific amount of time to each task, giving yourself more time for tasks that require more of it. Use your BlackBerry 10 to schedule your time on the To Do Matrix Professional or any other time manager app. This way your schedule is always with you. You’ll never forget what you’re supposed to be doing, and you’ll always be able to stay on top of it.
Unfortunately, many social media managers get a little too obsessed with their positions. While it’s great to love what you do, this doesn’t mean that you should always be worrying about that last post or spend your off-time checking in on the social media accounts. If you’re a freelancer or constantly on the go, it’s important that you learn to separate work time and free time. Once you’re done with your tasks, that’s it for the day. If you want to stay connected with your social media habit after your work day is done, check in with your personal accounts.
If you’re working as a freelancer or if you’re only in the office long enough to grab some coffee from the break room, learning to manage your time becomes crucial. With the help of a few apps and online programs, you can get your social media accounts updated quickly and efficiently.
A version of this article originally appeared on Social Media Explorer.