We all see cool stuff online that we’d like to share or save—aka “pin.” I have some Facebook friends I wish would use Pinterest so they could stop filling my news feed with kitten images and quotation graphics, but that’s for another post.
Snark aside, it’s no surprise people can find uses for this online pinboard. My engaged friends and colleagues pin wedding-themed items, foodie friends pin recipes, fashion junkies pin wish-list items, etc.
I understand why individuals use Pinterest, but what, if anything, can it do for companies or organizations?
Joe Waters answers this question for causes/nonprofits in a Huffington Post article. He says if you have an interesting or compelling story you can tell with images—he believes every cause does—and if you’re active on other social media platforms—you may benefit from the site.
However, he warns, you must be social and useful. One example is Amnesty International’s boards.