4 ways internal comms pros can thrive in 2022—and beyond
New data from the Harris X/Ragan survey reveals tactics and priorities to pursue in the year ahead.
Among the many questions that keep communicators up at night, perhaps the most pressing might be some variation of: “Does my boss give a rip about what I do?”
According to new data unearthed by The HarrisX/Ragan CEO-Communicators Competencies Survey, which gathered transparent insights from 552 CEOs and high-ranking communications officials, those late night concerns may be well founded. The findings reveal which comms competencies and skills are most valued by top-level execs—and what they shared might surprise you.
The survey showed that CEOs and comms leaders hold vastly differing views on who’s responsible for a range of messaging responsibilities, and offers recommendations to achieve more harmonious alignment with execs moving forward.
The survey says to:
1. Improve communications between CEOs and comms leaders.
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