Say what you want about Kim Kardashian, but girlfriend knows what she wants and isn’t afraid to go after it. From TV shows, clothing lines, and perfume to jewelry, tanning products, and other paid endorsements and appearances, there aren’t many places you can go without seeing her.
You might think she’s all fluff, but what if I told you the reality TV queen could teach you a thing or two about the best ways to market yourself for your next job?
Here are four things I’ve learned by keeping up with her:
1. Brand yourself
Branding is complicated, but when executed correctly, it’s one of the most powerful marketing strategies. One of my professors at DePaul University told me that branding is simply how people perceive you. It’s the intangibles like perceptions, reputations and personalities that matter.