Being an online public face isn’t all rainbows and unicorns. There’s a dark side to being online all the time. Community managers have to handle several social media identities across a host of platforms, wrangle fans, bring out the best in people, respond to attacks, and constantly defend their jobs to people in their organizations and their lives.
The people who spend their days working to build these communities and who live such public lives can easily burn out. They work on too many problems and sites, and they try to be too many things to too many people.
If you’re a community manager, how do you prevent burnout? If you’re an executive for a brand, how do you ensure your community manager keeps his or her job for a long time? It is not only expensive to hire someone new, it makes it more difficult for your community to trust your public face.
Below are a few tips to prevent community manager burnout:
1. Set boundaries.
Set boundaries for yourself and your community. For example:
It’s important to answer these questions, because they will help guide your online interaction and set limits that will help you maintain your sanity.