The National Football League has a public relations and image problem.
The 2013 NFL season kicked off with the shocking Aaron Hernandez murder inquiry and arrest, easily the biggest sports story of the year. The season has been disrupted by the Jonathan Martin/Richie Incognito bullying saga, including allegations of racial insults, death threats to families, and accusations of coercion involving coaches who should have been overseeing locker room culture.
Along with these is the serious, widespread, ongoing health concern of the NFL: concussions. Retired players are suffering from multiple mental diseases and afflictions resulting in premature memory loss, deterioration of motor skills, depression, and even death, sometimes by suicide.