4 ways to reinvent your brand

Does your company or personal brand need a fresh look? This expert says it all comes down to honesty and authenticity.

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What does it take to remake who we are and how people perceive us?

I’ve been thinking about these questions since I had lunch a couple of weeks ago with Dorie Clark, a stellar marketing strategist. Clark graduated Phi Beta Kappa from Smith College at age 18, and hasn’t slowed down since. In addition to consulting and teaching, she writes for Forbes and Harvard Business Review, and has a new book on personal branding called “Reinventing You.” (I recently finished my complimentary review copy and recommend it to those at a crossroads.)

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