4 ways to shore up your disaster communications

From mitigating the impact of crises before they happen, to planning, practicing and preparing for the worst, be ready to communicate clearly when an emergency strikes.

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Sixty percent of Americans haven’t practiced for disasters, and only 39 percent have developed an emergency plan. Far too many organizations are unprepared as well.

Organizations can save a lot of trouble—and possibly lives—by getting serious about disaster planning and business continuity. It goes beyond developing policies and procedures. It starts with prevention.

Here are four things communicators can do to improve disaster preparation:

1. Do your part to prevent disasters from happening.

You can’t stop an act of nature, but you can do your part to mitigate potential issues. Here are some ideas:

2. Plan and prepare.

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