In November, London based PR pros Adam Vincenzini and Antonia Harler compiled two lists, each of them contained 20 useful Facebook updates. PR Daily ran Vincenzini’s list of 20. In this story, we’ve compiled both lists. The first 20 are from Vincenzini, the next 20 from Harler. – editor
1. Share a “how to” video from YouTube about your niche. (YouTube even has dedicated section on “how to and style“.)
2. Suggest other niche media of interest to your community. For instance, a golf-related page would benefit from an update on the local time of the next major tournament telecast.
3. Highlight special offers and competition of interest to your community. Often, another Facebook page will stage a competition with some great prizes on offers relevant to your niche. No harm in re-sharing that link.
4. Stage a live Q&A on your wall with an industry expert. Giving people access to knowledge is always received well.
5. Create and stage polls that add value to the page. More brands are using polls on Facebook pages, but the incentive for participation is often overlooked. Before you post a poll, ask why your community would take part and share it to encourage.
6. Aggregate fan posts. If you keep your wall “open,” you might want to republish comments and content shared by your community. This will not only make the publisher feel special, but also encourage more engagement.
7. Tell your community about other Facebook pages in your niche that they might want to follow. This is a classic example of non-self-centered sharing that adds value.
8. Recommend ways for your community to get more out of their day. For instance, a tech brand might suggest you try a tool like DropBox to manage your online files.
9. Share tips and insights on a new piece of software. You could, for example share Android updates or IOS updates.
10. Highlight relevant research. Sometimes, a research report may contain a couple of great nuggets of information for your community. Identify them and share them. This is a great example of adding value by making the access to content easier.
11. Post important business information. Sometimes you can promote your business by directly promoting a product. For instance, you could update your community on store opening times over the holidays.
12. Partner with another company. This is an often overlooked way of curating valuable content. Businesses partner with other organizations to regularly share content plans with each other and identify opportunities to cross post.
13. App mapping. As Facebook continues to encourage app development, locate some handy or relevant ones and share them with your community. They’ll love you for it.
14. Share news about Facebook. One thing every brand has in common with its Facebook community is Facebook. So, if the social network updates its pages or changes the way the user experiences the platform, share this development with your community.
15. Seasonal/calendar driven updates. Another piece of common ground every brand and organization shares with its community is time-sensitive events. If the weather is changing, there’s probably an opportunity to give advice and, as a result, add value.
16. Event reminders. Hosting an event that’s relevant to your niche? Reminding people that something is coming up always goes down well.
17. Suggest things to do. You’ll often see Facebook page administrators ask people what they have planned for the weekend. Take this a step further by suggesting some things that might be of interest.
18. Game reviews. You might argue about the “usefulness” of games, but certain members of your will love getting information about a new mobile game they can play on the way to work.
19. Share links to relevant albums from your community. Or you can link to a relevant Flickr or PicasaWeb account.
20. Ask and answer questions that fulfill a need. Asking questions for the sake of asking questions is pointless. Analyze what your community is curious about and tailor questions based on that insight.
21. Caption contests. Find a funny/odd/weird picture that represents your industry and look for the next caption queen or king. People love to show off their creativity and by crowning a weekly caption champion you’ll get your community’s creative juices flowing.
22. Let your audience peek behind the curtain. Facebook pages are all about showing your company’s personality. Share staff pictures or a funny update. Don’t worry, there’s no harm in making your community laugh.
23. Music. It may not represent your business or product, but everyone loves music. Facebook recently partnered up with Spotify, so why not create a playlist for your audience and share it on your wall? Additionally, you could ask your audience to submit their suggestions.
24. Encourage opinions and/or questions. Are you trying to find new content for your social channels? A great way to do exactly that is to encourage your audience to ask questions or leave their opinion. In return, you can pick one and create a short video clip or blog post to share on Facebook.
25. Quotes. This is a bit random, but there’s a quote for everything and everyone. Find and post them. Whether they are motivational or representative of a certain situation, you are guaranteed some likes as it’s something people can relate to.
26. Share a simple solution to a problem. People are always interested in things that make their lives easier. It’s a winner, trust me.
27. Link to an interesting presentation on the Web. And discuss it with your audience. Ask for their input and opinions.
28. Industry related news and blog posts. This is one of the most obvious things you can do, and yet it’s often missed. There’s no harm in flagging someone else’s content. Your audience will thank you as they may discover new information, or a new website or blog.
29. Remember, congratulate, acknowledge. The world is an ever-changing place. Positive and negative events happen every day. If an event has a particular impact on you and your business, or even if it doesn’t but you are simply touched, post an update. It will show your human side.
30. Interesting facts. Updates along the lines of ‘”Did you know…?” are great ways to encourage discussion.
31. Fill in the gap posts. Here’s an example: “In 2012 I’d like to __________.” Let the members of your community share their plans, thoughts, comments and ideas with you.
32. Fan of the week posts. Do you have an especially engaged fan on your page? Why not acknowledge that person by dedicating a post to him or her at the end of the week?
33. Riddles and brainteasers. Who said that riddles are for kids only? Adults love to have a good guess. Brighten up your community’s day by posting a fun riddle once in a while. Engagement guaranteed.
34. Ask your audience to help you grow your Facebook audience. It’s easy to share a page with the people you know. Encourage them to do so every now and again.
35. Welcome new staff members or say goodbye to people leaving. In doing so, you let your audience peek behind the curtain. It also shows your appreciation for new and old team members.
36. Dedicate a day, week or month. Are you passionate about a cause, another company, a product, or a person? Dedicate a day, week or month to help them. Post updates that promote their product, their ideas or their cause.
37. Notes. Notes are a great way of sharing information that’s too long for a Facebook update. It may be a mini-blog post or something as simple as background information on a product, service or event.
38. Link to a Twitter hashtag. Are you having an interesting discussion on Twitter and would like your Facebook community to join in? Link to it from your Facebook wall. Make your community aware that you are also on Twitter.
39. Spark engagement around a product your company makes. Encourage your community to post pictures with the product. Find one you like and feature it on the page or combine them all in a photo album.
40. Share photos via Instagram. Is your company using this popular service yet? It’s gaining momentum; President Obama just joined. (Not sure what it is? Click here to find out.) There’s a Facebook app that lets you post Instagram pics to your organization’s Facebook page. Here’s a look at some brands that are already harnessing the app.
Adam Vincenzini is a marketing and communications consultant specializing in digital and social media. He is also a PR Daily contributor in London. Both lists originally appeared on his blog.
Antonia Harler is a social media consultant in London where she helps create and deliver social media programs for a wide variety of brands. Connect with her on her blog, via Twitter, or through LinkedIn.