41 ideas for posts for your company blog

Congratulations, you’re the voice of the corporate brand, and now you have to churn out content at a rapid clip. Don’t stress (too much), but instead refer to these possible topics.


This is an excerpt from the new e-book, 100 Content Ideas for Community Managers. You can download the e-book here.

Creating consistent and helpful blog content is a great way to build community and trust around your brand. But cranking out daily content is a challenge.

How can you keep the blog post ideas flowing, make sure the content is fresh, and prevent yourself from rehashing the same old topics?

Here are some ideas to get you started (or keep you going):

Visuals and multimedia

1. Do a screencast with Screenr of your product and share it on your blog.

2. Show a step-by-step guide on how to do something in a screencast, how-to video, or show the steps in a series of photos.

3. Create a music video for your company and post it on the blog.

4. Share a cartoon, or create an original one.

Tips and how-to posts

5. Write a how-to article. Give instructions with screenshots or photos on the steps someone needs to follow to do something that’s relevant to your audience.

6. Point out common mistakes in your industry, and offer solutions on how to fix or avoid them.

7. Offer a list of benefits for doing something.

8. Share a list of some things to avoid.

9. Relate your how-to content to a current event or a celebrity. Example: “5 _____ lessons from Lady Gaga” or “What the election teaches us about ____”

Use existing content

10. Take the contrarian position: Find someone else’s article that you agree or disagree with. Introduce your blog post with what you specifically agree or disagree with it, and support your argument with a few concise points.

11. Do a weekly or daily roundup of links of relevant news for your community.

12. Find tips in other content, create a list of those tips, and give links to those articles as the sources.

13. Share an excerpt from an e-book or white paper with a call to action to download it for the rest of the information. [Ed’s note: You’re reading one of those posts now.]

14. Share an excerpt from an upcoming webinar with a call to action to get the rest of the content in the webinar.

15. Share your slides from a recent presentation.

16. Share conference takeaways.

17. Do a round up of last year’s/last month’s/last week’s most popular posts.

18. Reinterpret existing content: Collect the top motivational YouTube videos for your audience, top e-books, top webinars or infographics.

Incorporate other platforms

19. Create a SlideShare presentation of new statistics related to your space, and share that in a blog post. Tag the SlideShare presentation with relevant keywords so your company can harness the search engine optimization (SEO) benefits of the platform.

20. Ask a question on Twitter, and share the results with a Storify embed.

21. Collect tweets from a webinar or conference hashtag, show them off with Storify, and offer your own takeaways in the blog post.

Research

22. Respond to industry research with your own perspective. Offer a fresh angle to spark conversation.

23. Do a survey with Survey Monkey among your community members, and create an infographic based on the results.

24. Do a poll of your Twitter community with a Twtpoll or your Facebook community with a Facebook question, and post the results on your blog.

25. Do an in-depth case study about one company, or offer a few examples of how other companies do something successfully.

Thought leadership

26. Record an interview with an expert in your field, and post it to your blog.

27. Get experts to offer a tip, and do a roundup of their recommendations.

28. Feature guest posts from industry experts.

29. Publish responses to frequently asked questions about your industry.

30. Create a list of trends to watch.

31. Compare and contrast: Different products, different approaches, different companies, different people, different places, etc.

32. Do a review of other noncompetitive products or services that your community cares about.

33. Be a journalist: Be the first in your space to offer industry takeaways about breaking news.

34. Explain what a current event or topic in the news means for your industry or community. Example: “What ____ means for ____.” “Why _____ matters for _____.”

35. Debunk common myths.

Make it about your community

36. Interview your favorite customer.

36. Post a Flickr slideshow of pictures from a recent event.

37. Run a contest and give away something relevant to your community.

38. Ask for guest posts from community members.

39. If you have company news to share, talk about it in a way that makes it about the reader. For example, if someone gets promoted, talk about how that person was successful. Inspire your audience.

40. Publish a post relevant to the current season or holiday.

41. Outline the top practical use cases for your product, service, etc.

Janet Aronica is the director of marketing and community at oneforty.

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