Creating interesting, original visuals has become an important skill for PR people.
Google is cracking down on duplicate content, and that includes images. There are many ways to make an image unique; it does not have to be one you took yourself. Editing stock photos can do the trick.
As technology develops it becomes easier to do this without the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring someone on sites like Fiverr. You can create incredible visuals on your phone.
Here are some great apps for doing just that:
Photo Editor (iPhone)
With this amazing all-in-one app you can enhance photos, apply effects, add stickers, paint and draw, remove blemishes, whiten smiles and much more.
Choose from around a dozen photo filters and frames or a handful of stickers/stamps to add to your photo. You can also edit your photo with classic functions such as rotation, reflection, cropping, light filter adjustments, color filter adjustments, sharpness, and blurring. You might also select from a handful of typefaces (including a meme style font) for adding text to your photo.
The program is succinct and more than sufficient for most minor editing of mobile photographs. Its smooth interface is intuitive and user-friendly for individuals not fully familiar with less facile alternatives.
Autodesk Pixlr (Android)
Users highly recommend this app, which features editing options including red-eye removal, a teeth-whitening option, a one-click enhancement tool, borders and filters. You can preview effects using the Pixlr Live feature.
It has a lot of options, including basic tools such as crop and rotate, and it’s from Autodesk, a big name in graphic design.
Rhonna Designs (iPhone)
Add personality and flair to your images with a ton of options ranging from text, masks, color and more. This is a great app, and the designs look professional.
Cupslice Photo Editor (Android)
This free photo editor has a little more nuance and polish, even if its features aren’t as numerous as some of these others. It comes with more than 50 effects, along with basic editing tools. It also includes stickers you can add to photos, with new ones added every week.
It’s a nice, simple app that should suit the needs of most people.
Photoshop Touch (iPhone)
If the above apps seem like child’s play to you, then Photoshop Touch might be more to your liking. If you use Photoshop to edit and create images on your computer, you’ll feel right at home with this powerful image editing app.
Photoshop users will be familiar with its options, including layers, blending modes, gradients and text tools, as well as the usual adjustments and filters. It’s fantastic for creating artistic montages, blending photos in unique ways to create double or multiple exposure images.
Whichever phone you use and whatever level of technical expertise you have, there should be something here to help you improve the original images needed to attract readers and journalists and even get better rankings in Google searches.
A version of this post first appeared on SallyFalkow.