I’ll be the first to admit that I love geeking out to a good infographic.
There’s nothing better than seeing data in a clean, aesthetically pleasing way. Unfortunately, as the number of infographics online continues to skyrocket, so does the number of really bad ones. Here are five signs your infographic is misleading or downright awful.
1. The percents don’t add up to 100 percent
I know fancy pants mathematicians can make up numbers and have perfectly justifiable reasons for doing so. However, when you are talking about percentages or fractions, they should always add up to 100 percent or one. End of story.
2. Information overload
Infographics are best used to visualize small amounts of data. If you are trying to compare too much data, it is guaranteed to confuse 99.9 percent of people. The .01 percent left are the fancy pants mathematicians I mentioned in the point above.
Abide by the KISS principle: Keep it Simple, Stupid!
3. Graphs and images are not set to scale.