Every PR pro wants to know the secret sauce behind successful brands’ ability to increase awareness, grab media placements, and build consumer loyalty.
Good communication comes from strategies that break through the noise, and experts from brands such as Domino’s, Mary Kay, Guitar Center, and Ubisoft are sharing those strategies at our Corporate Communications Conference in Dallas on Nov. 12.
We hope you’ll join us there, but in the meantime, here are five lessons from our presenters:
1. Create the right messages. Your audience won’t know what you want them to do unless you tell them clearly—and often.
Mary Jo Polidore, VP of communications and public affairs for Dallas/Fort Worth Airport, said PR strategies should support business objectives. That’s not always the case.
If you’ve ever watched a commercial or read an advertisement and wondered what was going on, you’ve recognized there’s a gap between branding goals and the creative messaging.
Consumers need to hear a message several times in order to respond to it, and the better your brand’s messaging aligns with specific objectives, the more success you’ll see.