5 communication lessons from Target’s chief marketing officer

A frustrated Target employee sent an email to Gawker ranting about the retail store’s corporate culture. Target’s CMO responded perfectly.

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A lot has been said about Target in crisis. First there was Target’s data breach, then the CEO’s resignation (firing?) and now the release of an email written by an employee who works at Target’s headquarters.

It’s been a rough year for Target, and the retail giant has quickly become the store we love to hate.

There are three stories humans love:

Target is experiencing the second story right now. We’re all watching with glee-and sitting in armchairs quarterbacking-as the company figures out what’s next.

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