If you’re in need of creative inspiration, you might consider spending some time with the Beatles.
The iconic rock group, which broke up in 1970, has returned to the screen with documentary footage pieced together from over 50 hours of recordings.
The new piece, “Get Back,” is the work of filmmaker Peter Jackson, who made the “Lord of the Rings” films among others. Now Jackson has turned his attention to what many believe to be the greatest band of all time, with a film about the period right before they called it quits.
The result is a rare look into the creative process of master craftsmen, which offers plenty of takeaways for creators, writers—and yes, PR pros.
Here are five lessons from the rock and roll band that changed the world:
1. Rough drafts are terrible; make them anyway.