5 creative selfie campaigns
Selfies aren’t just for teenagers and celebrities. Here’s how a few brands use them to boost engagement with fans.
Whether you love or hate them, there’s no doubt 2013 was a big year for selfies.
From more than 57 million #selfie tags on Instagram to being named the Oxford Dictionaries’ 2013 word of the year, the term is now ubiquitous among social media users.
Companies can use selfies to tell a visual story that’s relevant and strategic. Here are five creative ways companies use selfies:
1. Dove’s #BeautyIs campaign
Selfies are not just a fun trend; they can also inspire. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media helps redefine beauty.
The video below is part of a short film called “Selfie” that premiered at the Sundance film festival. In it, mothers and daughters compare their perceived flaws to attributes others compliment them on.
2. #MuseumSelfie Day
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