5 creative selfie campaigns

Selfies aren’t just for teenagers and celebrities. Here’s how a few brands use them to boost engagement with fans.

Whether you love or hate them, there’s no doubt 2013 was a big year for selfies.

From more than 57 million #selfie tags on Instagram to being named the Oxford Dictionaries’ 2013 word of the year, the term is now ubiquitous among social media users.

Companies can use selfies to tell a visual story that’s relevant and strategic. Here are five creative ways companies use selfies:

1. Dove’s #BeautyIs campaign

Selfies are not just a fun trend; they can also inspire. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media helps redefine beauty.

The video below is part of a short film called “Selfie” that premiered at the Sundance film festival. In it, mothers and daughters compare their perceived flaws to attributes others compliment them on.

2. #MuseumSelfie Day

You can also use selfies to support and motivate people to celebrate an important event or theme. To raise awareness of museums around the world, Jan. 22, 2014, was dubbed #MuseumSelfie day. This global initiative produced many artistic and unique images that encouraged people to visit and support museums.

3. Star Wars’ unexpected selfie

The best selfies catch us by surprise. Star Wars undoubtedly had many options with which to launch its Instagram account in 2013, but it selected a comical Darth Vader selfie with the caption, “Another day at the office. #StarWars #DarthVader #selfies #gpom”

In the first four hours, the account reportedly gained 30,000 followers. The force was strong with this dark selfie. To date, the image has more than 63,000 likes.

4. The New York Library’s photo-booth selfies

Who doesn’t love a good photo booth moment? The New York Public Library installed photo booths at its 42nd St. and mid-Manhattan locations so guests could capture and share fun images from their visits. Visitors were encouraged to share their selfies and group shots on their social media channels.

While many of the images below are group shots, the popularity of the program offers a great example for other venues and events.

5. Dunkin’ Donuts’ spotlight on selfies

Well before the term “selfie” became ubiquitous, Dunkin’ Donuts featured a different fan on its Facebook page each week. Look closer at the photos, and you’ll see they fall into today’s selfie trend.

Dunkin’ Donuts features fans showcasing their love for the DD brand. It’s a great way for the company to celebrate its passionate customers. Here’s the best part: In addition to Facebook, the fan-of-the-week images are also on the company’s digital billboard in Times Square.

Have you seen brands use selfies in creative ways? Share in the comments below.

Jessica Gioglio is the social media manager for Dunkin’ Donuts and co-author of “The Power of Visual Storytelling.” A version of this article originally appeared on Convince & Convert.


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