Crisis Management 5 crisis comms tips from the FBI Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy. By Russell Working@byworkingJune 1, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.