Metrics don’t tell the full story; however, they tell a very important part. The performance of traditional communication channels has often been difficult to measure.
Gathering use metrics for digital communications tools is comparatively easy. These modern tools generally have analytics suites built into their offering. The difficulty then becomes this: What should you be measuring, and what should you be aiming for?
Often companies will mention adoption statistics of 90-100 percent, which might mean only that 90-100 percent of employees downloaded and registered in the app—once. It doesn’t mean they’re actively using it.
To establish the health of your network, you must dig a little deeper. Below are five key metrics you should analyze to establish the health of an employee app network:
1. Active users. You should analyze this metric on a regular basis. Check how many employees logged into the app during a given day, week or month.