This post is not meant as part of the ongoing bloggers versus PR debate. (I do think, though, that some of the best bloggers and social media pundits are those who have a strong PR/communications foundation.)
Some industry peers have been very vocal about social media being dead, some want to believe that corporate America is well past phase one of social engagement. My dear social media enthusiasts, look around and you will see a huge gap between those who get it and those who only think they get it.
If your organization is engaged on social media, please make sure you are not doing the following:
1. Repurposing press releases for Facebook and Twitter. As PR pros we think that social media integration is taking a boring press release and converting the headline into a tweet or Facebook update. Please stop. It’s a sure way to turn your friends and followers off. Instead draw your target audience to the announcement by asking them a question on the topic or pull out a stat or text bite that’s sure to get people to click on your URL.