Consider these five free, user-friendly resources to track brand mentions and monitor online commentary:
Think Google for social media. Ice Rocket looks and works like a search engine. Simply type your search term of choice into the search box and you’re ready to roll. One of Ice Rocket’s key features is the ability to search social media platforms one at a time or as a group.
Social Mention looks similar to Ice Rocket but also allows you to set up free daily alerts. Social Mention will also evaluate the sentiment of the content in the search, and provide the average number of mentions per day for each search term.
I heard about Addictomatic at a recent PRSA-CVC workshop, and have come to appreciate the way it displays search results and the source of each update. As with any platform, preferences vary by user.