5 free tools to track brand mentions online

No money in the budget for expensive social media monitoring tools? Use these free, easy-to-use favorites instead.

Ragan Insider Premium Content
Ragan Insider Content

Consider these five free, user-friendly resources to track brand mentions and monitor online commentary:

1. IceRocket.com

Think Google for social media. Ice Rocket looks and works like a search engine. Simply type your search term of choice into the search box and you’re ready to roll. One of Ice Rocket’s key features is the ability to search social media platforms one at a time or as a group.

2. SocialMention.com

Social Mention looks similar to Ice Rocket but also allows you to set up free daily alerts. Social Mention will also evaluate the sentiment of the content in the search, and provide the average number of mentions per day for each search term.

3. Addictomatic.com

I heard about Addictomatic at a recent PRSA-CVC workshop, and have come to appreciate the way it displays search results and the source of each update. As with any platform, preferences vary by user.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.