With 2016 finally over and 2017 in its infancy, we’re looking at predictions for, well, everything.
One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Ranging from fake news to the “selfie” of journalism and thinking beyond the click, here are several important trends to watch for in 2017 in journalism and the news media in general.
1. Headlines matter: Felix Salmon, senior editor at Fusion, says: “Even with the best-crafted headline in the world, for every person who clicks on it, there are hundreds, if not thousands, who see it, digest it and simply move on. People get their news from headlines now in a way they never did in the past.”
PR professionals similarly must focus on the headline of a story to get journalists’ attention.