5 keys to navigate vexing workplace discourse
Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations.
I have never felt a bigger divide among people I love dearly than right now.
Watching the Netflix documentary “The Social Dilemma,” which explains how algorithms feed us stories and viewpoints we are most likely to engage with based on previous behaviors, has helped me understand this issue.
Each side is seeing a world populated with one view, devoid of diverse views or opinions.
Companies must seek out new and diverse points of view, but they need to know how to hold the conversation first.
While some believe that racial sensitivity training can actually be “divisive,” I strongly disagree. It provides a common language to use when trying to come together and share differing experiences. When companies are able to value the different experiences and perspectives employees bring to the table, they begin to bridge the divide and find common ground.
Marketers, agencies and employees don’t all share the same political views. As marketers seek to represent the world in which they advertise, employees shouldn’t all have the same political views. Nor should they want to, if they truly value different perspectives. Being inclusive has to extend to many things, including political views.
It’s time to understand all of our customers. There can’t be one perspective and one voice. It’s essential to what we, as marketers, do.
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