Internal 5 memorable cover letters that went viral Why are cover letters so often dull when they’re supposed to show off a job applicant’s personality? These letters bucked that trend—sometimes with disastrous results. By Michael SebastianMarch 8, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.