5 must-reads for PR pros
These tomes offer insights into branding, social media and a host of other topics for industry practitioners of all experience levels.
Cozy, lazy weather is just around the corner, and as the leaves start to turn, there’s no better time to curl up with a good book.
Whether you’re on the lookout for case studies from world-renowned PR professionals or you’re learning how to revitalize your campaign strategy, there’s something on our list of great PR and marketing reads to improve your work:
1. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World (2012)
Public relations veterans Fraser P. Seitel (formerly of Burson-Marsteller and Chase Manhattan) and John Doorley (founding director of New York University’s master’s program in PR and corporate communications) team up on this must-read.
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