5 must-reads for PR pros

These tomes offer insights into branding, social media and a host of other topics for industry practitioners of all experience levels.

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Cozy, lazy weather is just around the corner, and as the leaves start to turn, there’s no better time to curl up with a good book.

Whether you’re on the lookout for case studies from world-renowned PR professionals or you’re learning how to revitalize your campaign strategy, there’s something on our list of great PR and marketing reads to improve your work:

1. Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World (2012)

Public relations veterans Fraser P. Seitel (formerly of Burson-Marsteller and Chase Manhattan) and John Doorley (founding director of New York University’s master’s program in PR and corporate communications) team up on this must-read.

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