5 musts for a winning e-newsletter

This digital channel affords organizations the chance to provide relevant content while gently selling readers on the brand. Are you making the most of yours?

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It can be a powerful marketing tool, providing useful information to the reader while indirectly promoting your services.

Make it consistent.

Are you committed to sending it out regularly? There is no point in sending out an e-newsletter just whenever you get around to it. It has to go out at least once a month, but preferably once a fortnight. We send out our newsletter at 8.30 a.m. every second Tuesday.

I am also a member of the Women’s Network Australia, which sends out its newsletter every Monday evening. I look forward to reading it each week at that time.

Make it relevant.

The content should appeal to your readers. Think about what type of information they would find interesting.

Under no circumstances should you use the opportunity to sell to your readers. The newsletter should create a sense of community and share expertise with them.

Limit your articles to 200 words, and keep sentences and paragraphs short. If the article is longer, post it on your website or blog and hyperlink to it from the newsletter. This is a great way to get your readers to see other material you have written.

Use plain language, and always check for spelling and typos before distribution.

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