5 pitching guidelines from seasoned journalists

A PR pro shares what she learned recently from two reporters who get bombarded daily with story ideas. These takeaways could spare your pitch the trash bin.

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During my PR tenure, I’ve found one truth about media relations: There is no perfect way to pitch every journalist.

PR pros seek a secret sauce for landing a story every time, but it’s not that simple.

I recently attended a writing workshop in San Francisco. The goal was to come out as a better press release writer and a more knowledgeable email pitch machine.

Easily the most beneficial portion of this conference was the closing 15-20 minutes, when two reporters—one from Thrillist and the other from the San Jose Mercury News—took the floor to give tips and answer questions.

Their invaluable insights serve as great reminders for those of us in the PR field. They proved solid resources for great stories.

Here are the five best takeaways from their insight and feedback:

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