PR pros are continually working on the art of the pitch and making sure their stories and ideas arrive with a perfect delivery each time.
It’s just as important to learn what not to do when building a pitching strategy.
Journalists have been open about what bugs them, but it’s time to clear the air again. PR pros, these five pitching sins are doing you no favors:
1. Using way too much jargon.
Journalists don’t have time or patience to wade through jargon-filled press releases; a pitch that uses insider terms is even more unpalatable.
Some PR pros use jargon because a piece of news or process is hard to understand, but taking the time to explain it simply and briefly will get more reporters to look at (and use) your story idea.