It seems like I can’t go one day without seeing a link to a BuzzFeed article. Whether it’s “34 Things That Will Make ’90s Girls Feel Old” or “18 Shocking But True Celebrity Facts,” people go crazy for BuzzFeed’s content. The popular site was valued at $200 million in 2013, so it is clearly doing something right. Clearly there is something we as content creators can learn from the site.
After carefully studying the BuzzFeed formula for success, I’ve come up with a few lessons we can apply to press release writing:
1. Use numbered lists to keep text concise and easy to read.
BuzzFeed neatly packages most of its stories as numbered lists, and there are some good reasons for this.