5 questions to ask for communications success

Have you analyzed your messaging? How concrete are your goals? An Aon communications leader tells how to improve your messaging to employees, external stakeholders and others.

The educational nonprofit must have been doing something fine for humankind.

After all, Connie Mayse, human resources communications manager at Aon, was working for the group pro bono, helping it improve its confused messaging.

The nonprofit’s volume of emails was a bit—how shall we put it?—overenthusiastic, and its recipients were squawking.

“I had one person actually count 600 emails—now that included replies and such—but 600 emails in a six-month period from this organization,” Mayse says,”and he actually printed off about a third of these just to prove his point.”

Er, thanks for the dead trees! Now the worthy nonprofit just had to figure out who its audience was.

In a Ragan Training video, “Seven Steps to a Strategic Communication Plan,” Mayse lays out questions to ask and actions to take that could benefit both internal and external communicators.

She offers five key questions that communicators should guide executives to ask themselves:

1. Where are we, and how did we get here?

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