I recently started working with a start-up client. These questions came up: Do we really need news releases? Isn’t sharing news on our blog more efficient and effective for a small business?
These are good questions, and businesses of all sizes should consider them.
The answer was more obvious than I thought for this particular client. A blog was clearly the way to go, and my client agreed. Here’s why I made the suggestion, and why you should consider the approach:
1. Blog posts are better for storytelling.
Does anyone like to read news releases? The point of a news release is to give the media the information it needs to cover your news, but isn’t it also about the story you’re trying to tell? Doesn’t a blog post make it easier to tell that story?
2. Blog posts make it easier to incorporate visuals.
It is much easier to embed photos and videos in a blog post than it is to embed them in a hard copy or Web-based news release. For anyone who’s operated in WordPress, you know it takes just a few simple clicks. Voila — you’ve embedded your visual!