5 reasons to love working in PR

The 24/7 excitement and the caffeine that helps you handle it. These are a few of the author’s favorite things.

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Being able to honestly say you love your job is a beautiful and fortunate thing.

Although public relations is one of the toughest and most time-consuming jobs, those who embrace the PR vocation love it. Here are a few reasons why:

1. We’re a caffeinated profession.

I’ve never met a PR pro who doesn’t like coffee. A study by CareerBuilder and Dunkin’ Donuts found that public relations is the second-most-caffeinated profession—the first being scientists.

PR pros are already a productive bunch, but throw coffee into the mix and there’s no limit to what we can accomplish. If you want to do something special for your friend or loved one who works in PR, start her morning off with her favorite caffeinated beverage.

2. We love to save the day.

PR pros thrive on crises and thinking on our feet. Sometimes we are even disappointed when we don’t receive an urgent text message from the CEO at 10 p.m. on a Friday.

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