Social media is now one of the most important parts of any marketing strategy. Facebook and Twitter are the most prominent platforms, and great ways to promote your brand.
But for a small business owner, managing day-to-day operations can be a full-time job. It can be a challenge to stay active and engaged. With Twitter, it is important to tweet, retweet, reply, mention, promote and direct message—and that’s just one platform.
1. Save time.
With so much to do and think about, tweeting throughout the day is likely the last thing on your mind. When you schedule your tweets, you can take a few minutes to prep everything you want to say, and spend the rest of the day taking care of business.
2. Get more exposure with less effort.
You will save time and effort when you schedule tweets, and Timely can schedule them for maximum exposure. Have an important announcement you want to save for peak hours? No problem. Want to make sure followers in different time zones get the message at the right time? Done.
3. Give your audience a break.
Scheduling tweets is useful for both you and your followers. A clogged feed of back-to-back tweets can annoy your fan base and may cause some of them to unfollow you. Space out your tweets throughout the day for well-paced interaction that keeps people engaged.
4. Craft your message.
People often confuse relevancy on Twitter with posting a lot. In reality, quality wins over quantity. When you schedule tweets, you can craft thoughtful content that contributes to your larger brand goals. Don’t tweet for the sake of tweeting.
5. Increase your social presence.
If you’d like to be more active on Twitter but your posts are sporadic, you should schedule tweets. Not only will you create a consistent presence, you’ll improve your social reputation. Scheduling tweets can help increase your Klout score, which gauges how much influence you have in the social sphere.
At the end of the day, scheduling tweets is a great way to minimize effort and maximize results. Do yourself and your followers a favor and take advantage of the tools at your disposal.
Jennifer Dancy is manager of corporate communications and PR for Demandforce. A version of this article first appeared on Flowtown.com.